Plexus delivered an open concept, radial town hall design with Iridium at the center and partner booths as “spokes.” This layout showcased each partner while underscoring the principal and relationship that everything passes through Iridium.
Iridium Partners Conference
Our design addressed additional interaction and increased social engagement by including an AR/VR station and an interactive, phone-based networking and event-themed gaming app. Both, designed and delivered to accommodate a networking style layout throughout the venue. Performers and quiet conversation areas were featured throughout the space to increase partners’ movements and interactions.
The brand-new Jason Aldean’s Rooftop Bar was the scene of the unforgettable Nashville after-party. With spectacular views overlooking Broadway and the iconic home of country music; it served as the perfect setting for the country themed closing concert.
As it was the venues’ first major event since opening, there was a host of unknown challenges that needed to be dealt with onsite. Additional booking constraints required a crammed 1-day load-in through all of the rooms. And due to the open concept design, tremendous care had to be maintained with keeping the Expo floor layout clean. All cabling and equipment needed to be out of the way and unobtrusive while still serving their necessary functions.