Dell Cube

Dell Technologies World is a much-anticipated global event for tech innovators, influencers and executives who eagerly gather to see what’s next. When Dell Consumer Group needed to create an eye-catching and compelling booth and experience to unforgettably showcase new product lines, they came to us. Working closely with our long-time strategic partner, 3D Exhibits, we helped everyone think “inside the box” by first creating an enormous, visually arresting, interactive Media Cube. To make it as unique and engaging as Dell’s products and services, we stood it on one of its corners!


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How prominent was the Dell Media Cube? Well, at 24 feet it was big enough to walk through! Surrounded with demo stations and utilizing 81 high resolution 2.6 mil LED tiles and 6 state-of-the-art laser projectors, the media displayed in and around the cube thematically connected to all the demo stations throughout the booth.

Mosaic Wall

We designed and managed the creation of the Mosaic Media Wall, utilizing Dell hardware. The wall consisted of multiple monitors of varying sizes, in both portrait and landscape, all visually coming together to create one giant image.

Dell Securities Module

To further showcase Dell’s offerings, we developed and managed an interactive touchscreen game that the attendees engaged with in order to learn more about certain product capabilities.

Opening Night Party

Plexus concepted and managed the opening night party. We sourced and provided custom ice sculptures, giveaways, gamification elements, brand ambassadors and a full Tequila bar, which was located within the Cube structure. Ultimately, the event was so successful that Michael Dell himself spent time networking with guests and partners throughout the party.

60x60 total booth space
24ft wide cube
16x16 foot base
Full hosted opening night party
10 brand ambassadors
Branded bars and ice sculptures
Interactive gamification
Touch screen interactive
Mosaic Wall content build and management
Full A/V support
Full logistics management