Dell wanted to showcase their new product lines with a very up close and intimate style build out and attendee marketing experience. In addition, the space needed to be functional for press and serve as a working briefing room.
The location for this event was situated in a high traffic, high visibility area within the host site for the conference. Dell’s space needed to be functional, stylish and stand out. However, it also needed to be practical and conducive to the movement of people within a tight space.
The A/V, along with high quality, functional product displays, was designed and selected to maximize impact in a confined space. Everything was arranged and designed to accommodate freedom of movement for press and attendees, while adhering to the venue’s strict guidelines and noise restrictions, as well as the event’s tight schedule.